About Perspective 180
Our Story
Lessons from a sugar beet field in northeast China- The 180-degree rule:
While discussing the row spacing of sugar beets on a raised bed, I asked my Chinese customer what the row spacing was. The answer: 110 centimeters. From my perspective it looked like 55 centimeters. Why the difference? I was looking at the rows on top of the bed, and my customer was looking at the distance from valley to valley between beds. Following that experience I learned to pause and consider a perspective 180 degrees from how I perceived things. It is possible to reach a common understanding from two opposite perspectives. Understanding the Chinese perspective is critical to doing business in China.
Our Services
Perspective 180 relies on a solid understanding of China's ever evolving agricultural policies and rapid change in the major players in its agricultural industry. Core competencies include:
- Coordination of dairy technical services
- Providing historical and cultural training
- Networking and relationship building
- Conference presentations
About Us
Kit Spangler 司凯德 has traveled to China 75 times since 1990. Kit's educational background includes a B.S. in Dairy Science from Iowa State University and an M.A. in Asian Civilizations from the University of Iowa with emphasis on Chinese agricultural policy and Mandarin Chinese. His career includes 28 years in dairy production and nutrition consulting and 17 years working in the China market in agricultural equipment sales and large dairy key account management . He served as Dairy Business Unit Director, China for Diamond V (a Cargill brand) prior to retiring in 2021. In addition to commercial work in China, Kit has contributed his time to 'Citizen Diplomacy' with the Iowa Sister States and the U.S. China People's Friendship Association of Minnesota.
司凯德介绍
Kit Spangler (司凯德)生于爱荷华州，在农场长大。1978年从爱荷华州立大学奶业科学专业本科毕业后，他和妻子回到家庭奶牛场，并经营了28年。1988年司凯德在爱荷华大学开始为期3年的汉语和亚洲历史学习，并获得了亚洲文明专业的硕士学位。2004年他卖掉了家庭奶牛场，加入了一家专注于中国业务的贸易公司, Ten Square，担任市场和销售总监。2014年他加入美国达农威公司，担任中国区大客户总监，专注于国内大型集团牧场的业务发展。在2018年达农威被嘉吉收购后，司凯德担任了反刍事业部总监。从2020年5月开始担任达农威中国区战略和业务发展总监至2021年退休。从1990年首次到访中国至今，他已经访华76次。